Alexa Divett

Certified Professional Coach

503-208-2808

alexa@

positivelifeworks.com

Remember, Positive Life Works Positive Marketing Works - For Everyone!

 

Positive Marketing Works
Renegade Professional Training
Essential Marketing Training For Your Home Busines
Renegade University
Frustrated Marketers Succeed With Coaching

"When I was in grade school I would ask my teacher something like, 'how do you spell sizzer?' She would hand me the dictionary and ask me to look it up. How could I look it up if I couldn't spell scissor? You know the rest of the story....
We learn best, when a teacher, or a coach, does not always give us the answer, but points us in the right direction to find the answer.
Of course, Alexa does answer many of my questions and she is very good at pointing me to where I can find the information I am looking for.
I've been in the network marketing industry for more than 14 years. Never have I received the caring, quality mentoring than I have received every week from Alexa.
-Leo Youngblood (AKA Jungblut), Matrix Energetic Healer & Marketer-


"I am so very proud to have Alexa as my coach. When I first got involved in network marketing I had no clear understanding of how it worked. I knew only that I had to buy leads, buy more leads and buy more leads and hope to connect with 2 out of 10 of them. That left me very discouraged.
Then I found The Renegade Network Marketer and Alexa Divett graciously brought me onto her team.
Alexa has literally taken me by the hand and shown me how to apply one concept at a time from The Renegade Network Marketer. She is always there to answer my questions and when she needs to seek the answers herself, she gets back to me promptly.
She has a kindness and patience that a lot of so-called leaders just don’t have. They care only about their bottom-line and not the members of their team. Alexa makes you feel as if you are part of an organization and not just out there “on your own”.
I absolutely trust Alexa and can only hope that my downline will consider the same of me."
-Fredi Olson, Marketer & Home Business Owner
Canoga Park, California


 

 


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Wednesday
Aug122009

How I Beat The Rat Race and Started My Own Business By 30 and How Anyone Young or Old Can Do The Same

Yup I did it I beat the system! Obviously it wasn’t easy and obviously it didn’t happen overnight, but I did it! I beat the job market, joined the rat race rebellion and started my own business by 30! How? With hard work, the right mentors, a bit of luck and persistency. But first, I had to hit rock bottom making $15k a year before taxes even though I had a college degree, years of work experience and the gusto to work hard. Looking back it’s kind of funny because $15k a year felt so huge after the poverty of college. Within months however, it became clear I could not survive in a major US city on this kind of income.

And forget about the money, that’s only one slice of life. Life was boring, deadly, dreary and not what I wanted. (Those who know me know I don’t “do” boring!) I was chained to my desk for 40+ hours a week, being pulled in directions that were not of my choosing. I was following the systems’ teachings of looking outside of oneself for abundance, power and self-worth. I had no time to help others less fortunate than me. And then it hit me! I read Robert Kiyosaki’s books (Rich Dad Poor Dad, Cash Flow Quandrant etc.) and decided to take a chance, create my own destiny and begin the journey inward for my personal truth. Everyone has this potential; everyone has an inner abundance waiting to be nurtured and brought out. Everyone has the ability to look around and ask “what can I do to make my personal world and then my community a better place?”

Join me in taking control of your life, finances and overall wellbeing while helping others to do the same. Join the rat race rebellion and together we can make a difference in the world around us, helping those less fortunate than us while spending time doing things that inspire our unique greatness. As we’ve witnessed recently, a society built on selfishness and greed brings everyone down. No one truly gets ahead when others are left behind and none of us can reach our fullest potential if our power is within someone else’s control.

I am here to help you take the first step toward your personal best and greatest potential.  Don't hesitate to reach out and learn how you can begin your unique journey to success and abundance.

Thursday
Jun252009

The Myth of Willpower: Why You’ll Never Build Your Home-Based-Business Without the Proper Structures.


Now more than ever, people should consider starting a home-based-business. Let’s face it, the job market is uncertain, the stock market is uncertain and the housing market is uncertain. But we as individuals can control ourselves and thus have some certainty that with hard work and the right structures, ANYONE of us can run a successful home business.

In the past the problem with most home-business models was that they were based on fluff or emotion. This was most prevalent in the old school MLM model where people were encouraged to come up with the most compelling and meaningful “why” to help them build their businesses. It doesn’t matter how badly you need the money or the success or how many hard times you’ve been through, your “why” will not do it alone.

All sorts of people set goals for themselves and forget they need structures in place to support these goals. As many Network Marketers can attest to after months or maybe years of failure, success through will power or your “why” alone is a myth.

Structures support us in achieving goals in every facet of our lives. However, with a home-based-business these structures are even more important because no one will do the work for you, nor nag you to get it done.

Will power like most emotions is dynamic and changes. You can have a strong desire and great will power for a while and then maybe it wanes. Good structures are always there whether you are feeling focused and determined or exhausted and burned out.

So imagine you’d like to build a successful home business. Sure you probably have a great “why”. You may want to spend more time with your family, bring in additional income; maybe you just lost your job etc. etc. Will that “why” really build the business for you? Or, do you think you may need some structures in place to support you?


Structures in your business reflect structures in your life


A structure keeps ideas, procedures and elements together in place over time. When things are in their right place we say things are running smoothly. There are visible and invisible structures in life that support our beliefs; the way we run our business, how we maintain relationships etc. Essentially structures are what support us to reach our goals and manage our commitments.

For example, if deep down inside you feel like you are not worthy (of love, success, money, anything) you might have structures in your business that help you support this belief such as no real plan, no support, a false sense that you can become successful by not doing anything and on and on. Procrastination is a certainly a structure that would back up feeling not worthy. On the other hand, a person who deep down inside feels worthy of success and love may create a structure such as a time calendar to make sure he or she is working hard and finding time for play too. This will also back up the feelings of worthiness by keeping him or her focused and thus more successful.


Empowering Structures Make All The Difference
Key Structures Every Successful Home-Based-Business Owner Must Have!


Because structures support our progress and goal setting no matter what our emotional state may be, empowering structures make all the difference. If you create structures that reflect your spirit of abundance and the fact that you love yourself and feel worthy of success, you will see results in your business.

Remember, structures are not necessarily tangible things you see like scaffolding around a building. Of course they can be, but sometimes they are hidden from plain site.

Here are three tangible structures that EVERY home–based-business owner needs in place for success:

Time Calendar Promotes Consistency
A time calendar is a GREAT structure for your home-based-business as it lets you create your days around what you have to do to be successful and what you want or need to do for YOU. (Remember, one of the perks to working from home is supposed to be more time for you and your family.)

I recommend taking a few minutes out of each Sunday night to look at the week ahead. Be reasonable about your responsibilities to your business, your family, your other job etc. and create your blocks of time to reflect these.

The most important function of your time calendar is to create consistency in your efforts. Make sure that you are actually working on learning and growing your business during the hours you set aside. Cleaning your desk, emailing friends and online shopping does not count! You may even decide to schedule time for that. Again, make this work for YOU and you are more likely to stick to your plan.

Here is an example of a time calendar I created with a client who is a stay-at-home mom: 6-7 AM exercise, 7:30-8:45AM is for the kids (getting them up, dressed, fed and off to school or activities) but 9-12 is for studying and implementing home-based-business marketing. 12-12:30 is “her” time for lunch or surfing the net and 1-2:30 she creates content and continues practicing what she is learning. The kids are home at 3pm and it’s family time.

OK obviously this is an example that doesn’t fit for everyone. However, it’s a way to demonstrate how valuable the time calendar can be in helping you stay focused and consistent. Once your business is really booming you may have to re-evaluate how many hours a day you work. You may be working too much and sacrificing exercise, family and other commitments. You may be working too little and just at a plateau. The point is you can revisit this each and every week and remember consistency is key!

Marketing Budget
You wouldn’t start any other business without a budget for your marketing and advertising needs so why start a home business without one? The fact of the matter is that you need a strategy and a budget to implement the marketing techniques you will need for success.

You don’t have to spend a fortune but you will need to set aside a consistent amount of money each month. This is for things such as your autoresponder, placing ads in ezines, Pay-Per-Click, marketing trainings and newsletter subscriptions. This does NOT cover the cost of your Internet or phone service and other basic business necessities.

As you move forward and begin earning money for your home business you may want to increase your marketing budget. Make sure you are constantly replenishing this budget so you can continue to reach out to your target audience.

Again, don’t feel like you have to go out and spend a fortune in the beginning. I recommend $50 per month starting out simply for marketing. If that sounds too high, whatever you can consistently set aside each month should help you get started.
Keep in mind that with the rise of social media (Twitter, Facebook, Digg, You Tube) you don’t need to have a huge marketing budget to reach your prospects. However, this doesn’t mean you don’t need a budget at all.

Mentors & A Support System
It can be scary starting a home business or taking an existing business online. There is so much to learn and so many places to lose money. Just like any other business, you will not be successful without a bit of teamwork and collaboration.

Mentors are incredibly important as you develop and grow as a professional. It can seem overwhelming when you are starting out and it can be hard to know whom to trust. Just like your marketing budget, you don’t need to spend a ton of money in the beginning. I recommend signing up for some FREE newsletters and training courses to figure out what parts of your business you want to focus on starting out. Get a basic grasp on the ways in which to make money from home and how you want to market yourself. Of course you will want to research and develop your unique angle during this time so you can focus on the mentors that speak to you.

Once you have found your mentors (at this stage of your business- remember they may change) I recommend working closely with them to learn as much as you can. There are newsletters, conference calls and training programs out there that deliver! And, there are some that are not so great. Trust your instincts and make sure you are implementing what you are learning so you can be sure you are on the right track.


With the right structures EVERYONE can have a successful home-based-business.


In the beginning, leaving the rat race and starting a home-based-business can seem scary. And, it is. It’s a huge step but one that when done correctly, will be the best step of your life. The right structures are very important. As I mention above, our structures reflect our emotions and our deep-seated beliefs. Take some time to reflect on the structures in your life and how they reinforce positive or negative beliefs that you may have. Remember structures are not always tangible and like the example above something as silly as procrastination may be a structure that reinforces self-doubt or fear of success.

And, don’t be afraid to ask for help. There are many of us out there who have valuable information to share.

Friday
Jun192009

Thinking Beyond The Old School MLM With Internet Network Marketing


Now Is the time To Start A Home Business:
Thinking Beyond The Old School MLM With Internet Network Marketing.


The home-based-business environment and landscape has drastically changed over the last 5 years.

There has been a huge shift in the overall mentality of home business owners and entrepreneurs as more and more people want to start and run a real business with a solid marketing plan and avoid “sharing” with their friends and family.

(The actual shift itself has been huge but the numbers who have caught on have not been…yet.)

The most important factor in the mindset shift over the last five years has been the technological growth and power of the Internet and it’s ability to help all of us connect with real prospects, who are looking for solutions we provide.

One could ask if this mindset shift could be as powerful, in terms of ROI and the huge financial explosion many have experienced, without the Internet and in particular social media.

It doesn’t matter what industry you are in, niche you are targeting, expertise or experience you have, if you use sound marketing principles using the Internet and build your home business like any other successful business (using logic instead of hype) you will succeed.

MLM Is Dead
You may have heard MLM Is Dead! Well it is in a way. The old way of building a Network Marketing company is certainly DEAD! I cannot emphasize this enough. Its been dying since it began (who really made money in those companies anyway?) but now it’s absolutely dead in the water because of technology.

People are too savvy to want to hear about the next big financial windfall with this product or that on the golf course, in the mall or at a restaurant. And, if those people are over it so are your friends and family! That is a guarantee! You can sign up mom and a few nice neighbors but that will not get you out of the rat race.

That’s not to say you can’t make great money with Network Marketing, you absolutely CAN but not with the old mindset. And, not without using the available technology to reach prospects, who are looking for your solution, product or service. You need to tap into Internet Network Marketing and the same marketing principles that every other successful offline business uses to attract customers.

The best part for any marketing budget is that this technology is inexpensive to use. Of course you have to know what you are doing in order to not waste all of your money. That goes for any business anywhere. You cannot blindly throw money into any advertising or marketing strategy without research and time. If you have been told that you just need to “share” your product, service or “plan” with a few people to see massive business growth, you have been lied to and it’s time to stop the cycle of failure.

This premise in itself doesn’t make sense in business and especially marketing and advertising. How can you expect to grow your business without doing your research, without finding your unique angle or without attempting to align your product or service with your particular audience. You simply can’t!


Internet Attraction Marketing Is Powerful for Any Home-Based-Business

You can however build a solid business based on fundamental marketing principles that use the power of the Internet to attract prospects to you. Attraction Marketing is the most powerful use of the Internet for home-based-businesses. By researching your prospects needs, fears and desires, creating content and providing value you have an opportunity to attract people to you at a low cost while making commissions on various products or services you promote. Internet Attraction Marketing has the power to take you from an ordinary MLM distributor to an expert in whatever field with solutions and value for your prospects. Now you are able to make money literally while helping people.

FREE Resources To Help You Get Started Attracting Prospects To You

Ok so you understand, the old MLM is dead and the old mindset is dying. So why wait? Get on board with Internet Attraction Marketing now while the masses are still on the sidelines. Learn and grow so you can help others do the same. And, honestly while you are helping others you will also be breaking free of your rat race and building a successful home business.

Often when we are new we want to jump right in feet first and spend a fortune on trainings and promises. You will have to spend money to make money, no doubt. A marketing budget is just that, a budget and no budget works on zero. But, don’t spend a fortune in the beginning. Take advantage of the myriad of FREE resources that are available to you.

Here are two of the best places to start:

The Renegade University – the most comprehensive, Free Internet Attraction Marketing training school which teaches you, click-by-click, to use the power of the Internet to build your business.

The Attraction Marketers Manifesto – The FREE Ebook, which teaches you to take your marketing to the next level by attracting prospects to you.

Renegade University
Tuesday
Jun162009

Internet Network Marketing Is The Best Way To Build Your MLM: 3 Steps To Start Now

Step 1- Change your mindset

It takes a specific mindset to make your business successful using Internet Marketing. You need to eat, sleep and breathe these principles to make them truly work. If you're still stuck in the mindset that your business will thrive through "sharing" your products and plan with your friends and family, you need to stop right now and ask yourself...:"Is my business thriving?" Chances are it's not.

Instead, the mindset needs to be how can my expertise, products, plan or business help other people? And how do I find these people who need help?

Many people have already broken the old school MLM mindset and are ready to begin seeing the world through an Internet Marketers' eyes. If you are one of them begin imagining who your target market is and how your uniqueness can help them or provide solutions for what they are looking for. Begin imagining what they are thinking, needing or wanting. What can you help them with? How can you offer customized solutions? Make your mindset all about your prospects and potential customers and how you can best serve them. Once you have this mindset you can begin crafting your message and attracting qualified prospects to you.

Step 2 - Find credible experts and mentors to follow and study

Everyone needs a mentor or someone they trust who has the experience to guide the way. The problem is how do you know who this person is? There are many marketing "gurus" out there promising riches and gratification in exchange for your hard earned money and private email address. Some of these gurus are really amazing and can teach you what you need to know to find the promise land in your business. Some are just empty promises and no quality. Make sure you do your research and follow your feelings about who to listen to and which products to purchase and study. Start slowly and do NOT spend a fortune. You can opt-in to several FREE newsletters and go from there. You will never get the same value from a free newsletter that you would from a subscription that costs but this is a great way to find out who you are comfortable learning from and why. Sometimes learning what we don't like is the first step. Make sure that once you have found the people or courses that work for you, you remove the clutter from all the other newsletters and focus on each concept carefully.

Which brings me to the next important step.

Step 3 - Streamline your focus and your efforts to truly master once concept at a time.

Once you have done your research and "met the gurus" you may find that your Inbox is overwhelmingly cluttered with newsletters and offers. Here is where it is really important to remove yourself from the lists you don't read and focus your efforts. Try not to get pulled by each offer or great sales letter. You need to know when to say "no" to new ideas and trainings.

There are many different ways to market yourself and your business online. I highly recommend studying each concept carefully and begin implementing them right away. Practice and consistency will make it easier for you to learn and move forward and it will accelerate your business growth. After you have focused your efforts and begun to market yourself, it may be time to move on to another concept or marketing technique.

As with anything in life it takes balance. You have to know when to focus and work on one thing and when it's time to move forward and expand your knowledge and your business. Knowing where you are in your life and business will give you better clarity to execute your plan.

 

Sunday
Jun072009

In Internet Network Marketing Consistency Is Key

Warning! Your dabble here and there attitude could be ruining your business before you even begin!

As with anything in life new concepts take practice. We’ve all been taught practice makes perfect but practice does way more than that. Practice makes permanent!

You know, like riding a bike? Most of the time perfect is too allusive and bound to make us harder on ourselves and less productive. But permanent has staying power.

Because the foundation of Internet Network Marketing lies in tried and true marketing concepts, there is a need for practice making permanent. You need to know these basic marketing techniques before you can succeed online. Perfection? Maybe, but it’s not the goal because just as you get perfect at one technique or another it can change. And you better believe it will!

Take Google Adwords for example. They change their structures, rules even their interface pretty often. Just as you’ve perfected their system it changes. So, practice may not make perfect or permanent in this case but it will definitely give you the building blocks you need to stay flexible and continue learning as your business progresses.

Practice and consistency go hand in hand and can be one in the same. However, once something is permanent in your mind you will still need to be consistent with your actions to move your business forward. Again with Google Adwords, if you are not consistently utilizing what has become permanent knowledge you won’t be drawing customers and prospects to you on a regular basis possibly causing rifts and valleys in your business growth. And you will find it much more difficult to keep up with the changes that are bound to occur.

All of the Internet Network Marketing techniques and concepts work in this way. You wouldn’t expect a huge influx of business from just one blog post or one Ezine article.
Just as in the old school MLM, you wouldn’t expect a sale from a single phone call or prospecting one person at the mall.

However, with Internet Network Marketing you could start to expect this kind of business boost from consistently doing what you know you have to, to succeed each and every day, week-after-week, month-after-month, year-after-year.

Let’s talk about some basic, sound marketing principles that make up the foundation of Internet Network Marketing.

1- Become your customers or prospects
a. What do they fear?
b. What do they need to overcome?
c. What are their top frustrations?
d. What is the trend in their business or personal life?
e. What do they secretly desire most?
f. What solution, product or uniqueness do you have to help them?

2- Become your product or offer
a. Use your product or service and see how it feels from an outsider
b. Think about how your product can HELP your prospect
c. Align your offer with what your prospect needs most
d. Look for win-win situations
e. Don’t try to force the star shape into the square shaped hole. You will know in your heart if the situation is win-win. Don’t ignore your gut!

3- Research your competition
a. What other products or services out there are similar?
b. How is their sales/marketing plan working?
c. How is their business?
d. What are they lacking?
e. What is your unique angle that can reach more people or a specific niche of people?


Those 3 fundamentals should become permanent knowledge and be practiced consistently in your business. From that foundation you can begin to learn and grow in Internet Network Marketing. Remember that means day-after-day, week-after-week, year-after-year! It’s better to work 2 hours a day 6 days a week every week than 80 hours one week and 5 hours the next. As much as it’s about consistency and practice making permanent it’s also about intention.

If your intention is to succeed, you will! If your intention is to dilly-dally, you will do that too. Sometimes our intention can be to succeed but our daily actions haven’t gotten that memo yet. Make sure you are clear with yourself about what it truly takes to be successful as far as time budget, marketing budget, skills and business development.

Stay focused on your plan and you will be reaping the rewards before you know it.